Average rent in South Holland
The average private rent in South Holland was £779 a month in September 2026, +4.5% on a year earlier. A two-bedroom home costs £743, 42% below the UK average of £1,287 and 11% below the average for the East Midlands. It is the 10th cheapest of 35 areas in the East Midlands. Over the past year, 2 bed homes rose fastest (+4.6%).
Rent by number of bedrooms
Average monthly private rent (pcm).
Salary needed to rent in South Holland
Two common tests: rent at no more than 30% of gross income, and the letting-agent referencing check of an annual income at least 30× the monthly rent.
| Home | Rent (pcm) | Salary for 30% rule | Agent check (30× rent) |
|---|---|---|---|
| 1 bedroom | £596 | £23,840 | £17,880 |
| 2 bedrooms | £743 | £29,720 | £22,290 |
The median full-time salary for South Holland residents is £32,336 (2025, £16.48 an hour). A one-bedroom at the average rent takes 22% of that before tax, within the 30% guideline.
Renting vs buying in South Holland
How rents in South Holland have changed
Average rent is +43.2% since 2016.
| Year | Average rent | 2 bed |
|---|---|---|
| 2026 | £779 | £743 |
| 2025 | £745 | £710 |
| 2024 | £704 | £670 |
| 2023 | £662 | £630 |
| 2022 | £655 | £623 |
| 2021 | £621 | £592 |
| 2020 | £600 | £573 |
| 2019 | £591 | £565 |
| 2018 | £584 | £558 |
| 2017 | £564 | £540 |
| 2016 | £544 | £521 |
Areas with similar rents
| # | Area | Region | 1 bed | 2 bed | 3 bed | Change (12m) |
|---|---|---|---|---|---|---|
| 1 | Newark and Sherwood | East Midlands | £562 | £743 | £897 | +5.3% |
| 2 | Wirral | North West | £574 | £743 | £909 | +6.7% |
| 3 | South Ribble | North West | £565 | £742 | £895 | +5.5% |
| 4 | St. Helens | North West | £596 | £742 | £907 | +6.9% |
| 5 | South Lanarkshire | Scotland | £555 | £742 | £976 | +1.4% |
| 6 | Newcastle-under-Lyme | West Midlands | £581 | £747 | £899 | +7.0% |
Frequently asked questions
What is the average rent in South Holland?
The average private rent in South Holland was £779 a month in September 2026, up 4.5% on a year earlier. A one-bedroom averaged £596 and a two-bedroom £743 (ONS Price Index of Private Rents).
What salary do you need to rent in South Holland?
To keep a £596 one-bedroom rent within 30% of gross income you need about £23,840 a year. Letting agents usually ask for an annual income of 30 times the monthly rent, which is £17,880. The median full-time salary for residents is £32,336.
Is South Holland expensive to rent compared with the rest of the UK?
A two-bedroom in South Holland costs £743 a month, 42% below the UK average of £1,287. It ranks 59 of 282 larger UK areas from cheapest to most expensive.
All areas in the East Midlands →
Rents: ONS Price Index of Private Rents (September 2026), average of new and existing private tenancies — official statistics in development. House prices: HM Land Registry UK House Price Index. Pay: ONS Annual Survey of Hours and Earnings, median gross pay of full-time employees by place of residence. Contains public sector information licensed under the Open Government Licence v3.0. See our methodology.