Average Rent in Potter County, SD↓ Rents falling 4.5% YoY

Potter County, SD has rental prices ranging from $644/month to $1,465/month in 2025, depending on unit size. The typical 1-bedroom apartment rents for $716/month — 49% below the national average of $1,400/month. With a median household income of $71,726/year, spending $716/month on a 1-bedroom represents 12% of gross income — within the recommended 30% threshold.

How Potter County Compares

With an average 2-bedroom rent of $939/month, Potter County ranks #13 most expensive of the 64 cities tracked in South Dakota — pricier than 53% of all US cities in our data.

The Potter County Rental Market

The Potter County, SD area has a population of about 2,430 and 21% of households renting rather than owning. That renter share runs below the US average of ~34%, a more homeowner-heavy market where rental inventory can be limited.

Rent Trends

2-bedroom rents in Potter County, SD have fallen by $44/month (4.5%) over the past year, from $983 to $939. This slight decline is consistent with broader market corrections seen across US rental markets.

Affordability

To afford a 1-bedroom apartment in Potter County, SD without exceeding the 30% housing cost guideline, a renter needs an annual income of approximately $28,640. The local median household income of $71,726 exceeds that threshold by $43,086, making Potter County relatively accessible compared to local wages.

Economy & Jobs

Potter County, SD has an unemployment rate of 2.6%, 1.3 percentage points below the national average of 3.9%. Strong employment conditions typically sustain rental demand, as workers relocate to the area and local residents maintain stable housing.

Is Potter County, SD Affordable?

Income needed to rent or buy, price history, and how this city compares to nearby metros.

Rent or Buy in Potter County?

Break-even analysis and mortgage estimates based on local market data.

Living in Potter County

Cost of living, job market, crime rates, and moving cost estimates.